Wednesday, March 31, 2010

Professional Photos

I just wanted to share some professional photos that were taken of the save-the-dates that I designed for Ashley and Jay, there is really no subsitution! Thank you to Jim of Creative Sparks Imagery not only is he photographing Ashley and Jay's wedding but he is documenting their entire journey. You can go to to view more of his work.

Saturday, March 27, 2010

Ashley & Jay's Save-the-Dates

I would like to share with you a special save-the-date I recently designed but in order to do so I first need to tell you about how the paths of this couple and myself crossed. This past summer I was meeting with three other small business owners in order to do some networking. Natasha Bansfield owns Natasha Bansfield Events, Heidi Nicholson and Lisa Almeida own Bella Sera Bridal, that afternoon we talked more about giving back than we did about networking. In just a short amount of time Reason to Give was born. Our first project would be a North Shore Wedding Giveaway to a deserving couple that was experiencing some type of hardship. All of us reached out to numerous vendors and to this day are stunned at the amount of people who stepped up to the plate for no other reason than to give. I am proud to share that we now have every inch of this wedding covered by donations. The entries were narrowed down to three possible finalists who would be interviewed by us resulting in the winning couple being surprised with the news on Valentine's Day.

It was a Tuesday night when we went to Amesbury to visit the first couple Ashley and Jay. The excitement of getting engaged on the fourth of July was quickly over shadowed that September when Jay collapsed. Shortly after they discovered he had a mass on his brain. He underwent emergency brain surgery as well as months of radiation. As we all sat there in Ashley's parents home that night we listen to them tell their story of what they had been through but as hard as it was to hear what they endured it was so easy to hear the love they had for each other. Her eyes lit up when she told us how they had met when she was sixteen and how lucky she was to find the love of her life so early. Ashley and Jay are two of the most genuine people I have ever met and as we left their house that night we all agreed on one thing, they are the type of people that make you want to do more.

So on Valentine's Day we showed up in a white limo armed with their photographer, florist and the local media to tell them the good news! As the minutes went on numerous family members arrived to share in the excitement and joy for Ashley and Jay. It was at that moment that the four us realized we were not just changing their lives but the lives of all their family and friends. Our goal with this giveaway was not so much about giving the wedding to this deserving couple but giving them a new story. More often than not the hardship you may be experiencing begins to define you and of all sudden you lose what you use to be. We at Reason to Give wanted to give this couple a new story.

Not long after that I met with Ashley and Jay to start designing their save-the-dates. I came up with my vision the night we interviewed them, my ahha moment came when she told us how they met and how lucky she was to find the love of her life at sixteen. My immediate thought was how she gave him the key to her heart. The key is a timeless symbol of love, success, and opportunity. By giving Ashley and Jay this wedding we essentially are giving them the key to unlock a new chapter in their life. The save-the-dates went out this past Friday and so the new chapter begins......

I shared Ashley and Jay's story with my paper company Envelopments, and like so many others they too had a reason to give. They were generous enough to donate all the card stock for these save-the-dates which further supports my belief that there are far more people in this world doing good than you think.

Tuesday, March 23, 2010

Wouldn't it B nice.........!

I came across this fabulous website while reading another blog about being nice. I always go to the "about us" of a website first because I feel it shows a lot about who is behind the site. After reading Carrie's story and how wouldn't it B nice began I wanted to share it with everyone that I know. Being NICE does not have to be expensive, it does not have to be a huge commitment it just has to be NICE. A friend of Carrie's described Wouldn't it B Nice? as "cold lemonade on a hot summer day" to me that is a timeless statement that never goes out of style, which is exactly how I feel about being NICE. So I encourage you to click the title of this blog, it will take you to her site and after reading the "about us" I guarantee you will find her story and what she is doing inspiring as I have.


Monday, March 15, 2010

Effective Advertising

I love creating custom invitations but I actually started as an ad/production designer for two different Boston newspapers Lawyers Weekly and Banker and Tradesman therefore I know first hand how expensive advertising is. In most cases your ad will sit with many others so it needs to stand out plus contain key points that lets the person looking at your ad know why they should go to you versus a competitor and because most advertisers choose smaller ads due to budgets you are faced with size constraints that do not always leave a ton of room to design. My fabulous friend Laurie Durkin owner of Noteworthy Papers in New London New Hampshire was in need of another ad for this new kids magazine coming out for the upper valley region of New Hampshire called
Kids Stuff If you go to Noteworthy's website then you will see Laurie works with a large amount of designers, she has products for every occasion one may have. So my design challenge was to promote everything KID in a small amount of space. I really love how this design turned out.I feel it's a perfect balance of what she offers and just how stylish her studio is.

Tuesday, March 2, 2010

Alice in Wonderland

You know Alice in Wonderland has been around since I was a kid and you would think by now I would have seen it! Lucky for me my girlfriend Tammy has given me yet another opportunity to create a totally unique invitation for her daughter Merri's 10th birthday. She is taking 18 little girls for pizza, cake and then to IMAX for a showing of Tim Burton's version of Alice in Wonderland, which in my opinion makes her mother of the year! I loved creating this design and think it came out perfect.