Thursday, April 29, 2010

Barcelona Spain....chapter two!

The Gaudi lizard is a well known icon in Barcelona Spain, Sue wanted it to play a role in the next series of invitations. However, this was my first challenge the mosaic lizard although stunning did not work with what was chosen for card stocks. In order to use him he would need a bit of a makeover.

As you can see by simplifying him to an outline and adding some of the Kitsch pattern to its back he now fits with the look of the invitations. The next step was finding him a spot in this design, my first idea was to make him the logo for the series of upcoming parties, events and meetings that would be taking place. The logo first appears as a custom button on the outside of the invitation, he then made another appearance on the thank you notes.

This invitation is unique because it's designed for not just one party but for 7. It can be a challenge to accommodate that many invitations in one design and still have it look organized. I centered the main invitation then on either side was a custom pocket each having their own band wrap. You will notice with this series of invites I changed the accent of color to yellow topaz which is so striking against the Kitsch pattern.

Thursday, April 22, 2010

Barcelona Spain....chapter one!

This photo was what Sue Campbell brought to me when it was time to design a series of invitations for IDAC'S upcoming events that would take place in Barcelona, Spain. I had recently designed for their other series of events in Naples, Florida and although the parties and meetings were generally the same the look however would be anything but.
My first thought for Barcelona was BOLD.....
and majority of my inspiration came from this photo. For the first series of invites we decided to do a square folded card in coal which has a beautiful shimmer. The photo would be mounted on a shimmery red card stock called jupiter and act as the design element for the front of the invite. The look of this photo on the red then mounted on the coal is really eye catching.

I love having the element of surprise so choosing a pattern card stock like Kitsch was perfect, the whole look of it breaths Barcelona. I first gave each guest a little peak of it on the custom label that was used for the envelope but the big reveal came when you opened the invite. This specific design needed to accommodate the main invitation plus three additional inserts; therefore I was able to use it in two places. The pattern in Kitsch is very modern, the flowers are made up of such beautiful lines and portrays a very clean look. You can see the chosen font has almost the same type of lines as the flower and by making all the text flush right it continues to complement the contemporary look.