Thursday, April 22, 2010

Barcelona Spain....chapter one!

This photo was what Sue Campbell brought to me when it was time to design a series of invitations for IDAC'S upcoming events that would take place in Barcelona, Spain. I had recently designed for their other series of events in Naples, Florida and although the parties and meetings were generally the same the look however would be anything but.
My first thought for Barcelona was BOLD.....
and majority of my inspiration came from this photo. For the first series of invites we decided to do a square folded card in coal which has a beautiful shimmer. The photo would be mounted on a shimmery red card stock called jupiter and act as the design element for the front of the invite. The look of this photo on the red then mounted on the coal is really eye catching.

I love having the element of surprise so choosing a pattern card stock like Kitsch was perfect, the whole look of it breaths Barcelona. I first gave each guest a little peak of it on the custom label that was used for the envelope but the big reveal came when you opened the invite. This specific design needed to accommodate the main invitation plus three additional inserts; therefore I was able to use it in two places. The pattern in Kitsch is very modern, the flowers are made up of such beautiful lines and portrays a very clean look. You can see the chosen font has almost the same type of lines as the flower and by making all the text flush right it continues to complement the contemporary look.


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